NEW KNOWLEDGE – INCREASED SALES
Based on the values and spending habits of future consumers, areas are identified that can be utilised by the flower industry.
You will learn about omnichannel consumption, including the current and future role of physical stores.
The presentation will reveal the latest consumer trends related to the flower industry, with examples from other countries where companies have worked specifically on this.
WHO Dorte Vimmer has worked with the retail sector, trends and consumer behaviour for more than 15 years in Danish and international business in the food industry, fast-moving consumer goods sectors, etc.
She is an expert in current and future retail trading and consumption patterns. She has great knowledge of and insight into how companies should act to win the loyalty of future consumers.
This knowledge covers a complete range including strategy and branding to buying behaviour, cross-channel strategies and implementation.
Facts:
TREFOR Park, Højstrupvej 7B, 5200 Odense
Wednesday, 17 August, 6 pm – 7 pm
